ALL THE GOOD STUFF AND NONE OF THE GIMMICKS

From
A sterile new build in the heart of Embassy Gardens

-> TO
An all-day neighbourhood joint you want to return to time and time again

Darbys is an oyster bar, bakery and grill in the heart of Embassy Gardens, brought to you by the talented Robin Gill. Gill wanted to create an old school institution, a timeless establishment and an ode to his father, a famous jazz musician and trumpeter who toured the US in the 60’s. Darby lived life to the bucket full, appreciated all the finer things in life but none of the gimmicks. We replicate this in the food that we serve, good quality products, friendly service and an air of humble sophistication that welcomes everyone, at any time of day.

THE CHALLENGE

Darbys was in a brand-new building, in a brand-new neighbourhood. Yet we wanted to create a place that felt like it had been there for years and will be for years to come. Our chef had a space for a bakery, a grill and a fully stocked bar. He had a menu that changes with the seasons and suppliers he knew on a first name basis. He wanted this place to have a buzz and a New York state of mind. A space with a big personality. We had to bring this altogether and curate a space that was a true tribute to his legendary father; Grand, Honest, Timeless and a little bit mischievous.

WHAT WE QUESTIONNED

We questioned how we could make a new space feel old? How could we inject charm? How could we pull people into a space that was in a neighbourhood not quite yet established? And to a part of London not known for anything? How could we create soul from scratch?

THE OUTCOME

Darby’s; Good Honest Grandeur. We brought the space to life through a multi-dimensional visual language. We created a series of logos that seemed to have evolved through the ages and that we used them to define the various spaces in the restaurant. We also created a series of illustrations, videos to showcase how our ingredients are specially sourced and scanned hundreds old newspaper clippings featuring Darby to use across printed and digital collateral. We couldn’t have done it without our team of leading craftsmen, blacksmiths, neon artists and signwriters to create a space that is grand, transformative and embedded with mischievous Irish undertones. Darbys your new local, for a quick pastry, a special occasion or a weekday dinner.

“0120 captured what I had in my head beautifully, we couldn’t have done it without their support.”

ROBIN GILL
Head Chef and Operator, Darby’s

WHAT WE DID

Brand Strategy
Brand Identity
Brand Activation
Art direction
Photography
Videography
Website design
Signage and wayfinding
Print collateral design

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