A NEW CHAPTER IN ZAMBIAN HOSPITALITY

From
A 5* RESORT NAMED AFTER AN AMERICAN TV SERIES WITH MASSIVE POTENTIAL

-> TO
A RESORT WHICH TRULY ENCOMPASSES ITS LOCATION, ITS PEOPLE AND ITS SPIRIT.

A gentle nature with a mighty impression . We weaved together everything that makes Zambia such a unique destination – its capacity for calm, its effortless exuberance – into an equally unique resort. From its restaurants to its spas to its golf course, Ciêla stimulates the senses and invigorates the soul in truly singular style.

THE CHALLENGE

The resort was already popular with a rising affluent local community, however the client had higher aspirations. Attracting an International audience to Zambia, without the advantage of safari close by. How do we capture this audience and what would make it this a travel destination?

WHAT WE QUESTIONNED

How could we leverage on being so close to the capital, great travel connections but also being in the peace and tranquillity of the Bonanza Estate. How can we maximise the use of the new International convention centre, the fine-dining experience, the spa? How could we encapsulate the Zambian character, the quieter people of Africa, so unique in their sensibilities and their warmth. 

THE OUTCOME

Spirted calm in paradise. As you enter the resort you feel Zambia, through the locally sourced materials and the local people who have meticulously composed it altogether. This place truly celebrates what Zambia has to offer and the stories it has to share. The magnificent sky that floods the walkways to breakfast, to the muted comforting and serene that light the spaces as the sun falls. We feel the nature around us, the beauty of our botanicals and the sky that empowers our own and guest emotions. We make this place 

WHAT WE DID

Brand Strategy
Brand Identity
Brand Activation
Art direction
Website design
Signage and wayfinding
Print collateral design

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