Jake’s creative roots lie in the music scene of Los Angeles where he first started out as a session player and working as a sound engineer on world tours. A move to the UK for a role with Apple then led to roles at some of the world’s largest branding agencies, where his passion for building great brands was born. Over the years Jake has worked on over 100 property and hotel brands.
FAVOURITE HOTEL: VERANA
A Scottish/Italian hybrid, studied International Business in Milan. Worked in the UK’s fastest growing tech start-up, for leading fashion brands and helped craft some of the newest international hotel brands. After working part time in family hospitality business since 15, she knows what it takes to create memorable experiences and truly lives and breathes hotels.
FAVOURITE HOTEL: IL PELICANO
Begoña is a London-based Spaniard with a weakness for travel, good stories and whiskey. She has studied genetics, written her own Luxury lifestyle blog as well as her own sci-fi novel. If not working on a new project, you will surely find her in Scarfes listening to a jazz gig. Helping activate events and social media expert.
FAVOURITE HOTEL: AZULIK
Lisa started her career as a journalist for BBC Radio 4 specialising in consumer affairs. So began her lifelong passion for consumer insights, future trends, positioning and innovation. Lisa has run leading global branding agencies such as Blue Marlin, Landor and Brandhouse, as well as being CMO for a new international vodka brand.
FAVOURITE HOTEL: THE NEWT
From Germany to Britain to Finland. From studying fashion journalism, to fine arts to graphic design. Now? A graphic designer with an obsession for photography.
She secretly uses the extensive visual narratives she creates for hospitality brands as an escape from the harsh Finnish winters.
FAVOURITE HOTEL: OKCS RETREAT SETOUCHI, AONAGI
Fraser honed his craft and cultivated his own distinct approach to design while working at a number of renowned design studios. Fraser’s deep-seated passion for design history has led to a practice that is built around both an innate ability to embody distinctive atmospheres and a deep-seated respect for the micro level details.
FAVOURITE HOTEL: KATAMAMA
Half Colombian, half Spanish, David studied Computer Science in Barcelona and was also a fellow at Fabrica Italy. He is an interaction designer and web developer working globally with creative brands and agencies to realise digital experiences. He is in love with the small details, from the digital world of the 0’s and 1’s to the beauty of flocking birds.
FAVOURITE HOTEL: STEDSTANS
James started his career in the founding team at LN-CC, since then, he has helped numerous brands and businesses find their ‘voice’. His writing, trend forecasting and strategic input have been utilised by progressive tech start-ups, global fashion brands and numerous FTSE100 companies alike including the likes of Vice, i-D, Freunde von Freunden and BeingHunted Magazine.
