White Rabbit Fund
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Identifying, funding and growing best-in-class hospitality businesses

White Rabbit is a hospitality platform founded by Chris Miller, previously Commercial Director for Soho House Group, that partners with early–stage restaurants and entrepreneurs to support and accelerate growth. They bring unique value to the brightest talents with the most ambitious ideas, drawing on their unparalleled experience in hospitality. We reworked White Rabbit’s visual identity, creating a neutral platform to communicate the strong and stable foundation they provide for all investments, and their detail-driven and considered approach to all projects.