We Discover your vision  
Create stories that realise it
Illustrate experiences that secure it
Curate identities that magnify it
Craft materials and communications that proliferate it
AND work relentlessly to ensure it succeeds

About

01-20 defies outdated thinking, lumbering progress and provides real meaning to hospitality through story-telling and experiences. Creators, strategists, thinkers, makers, artisans. We work globally to find the richness in the world we live in and turn it into a provocative story for our audiences.
Founded in early 2000’s we have worked with some of the most respected brands across multiple industries, focusing on hospitality and working directly with founders, investors, management teams and those that want to think differently.

We drive concepts, create experiences and bring them to life to audiences that want true connection and deeper meaning. We keep peoples’ needs and desires at the core of what we do. This allows great things to happen. This is how we do it.
Concept
The bigger picture a unique positioning that creates impact and desirability for now, and for the future.
Briefing & Defining Success
Audience Insights And Mapping
Competitor Review
Site Visit & Brand Feasibility
Market & Industry Research
Strategic Positioning
Brand Concept
Spirit, Story, & Personality Brand Values
Naming
Experience
More than words - a visual identity and experiential creation that transforms the concept to real life and secures your positioning.
Interior Consulting & Creative Workshops
Guest Journey Mapping & Experience Design
Service Style Design
Brand Architecture
Visual Identity Development
Logo Development, Typography,
Colour Palette, Art Direction, Tone Of Voice

Brand Guidelines / Brand Book
Activation
A set of unique materials - using exceptional craft
in print and the latest innovation in digital.
We engage new audiences and activate your brand to the world.
Photography / Videography
Art Direction
Web Design & Development
Digital Design & Development
Email Templates
Social Media Templates
Print Design & Production
Menus, Stationary, Front of House
& In-Room Materials, Books.

Creative Template Package
Signage And Wayfinding
Amplification
You have the materials now what to do with them.
How to best amplify the materials for true impact and exceptional.
Marketing Strategy
Social Media Strategy & Implementation
Staff Immersion Workshops
Quarterly Brand Reviews
Global mindset. Worldly presence. Varied perspectives. Creative interpretations. Point of views that encourage debate and settle on enviable results.  Here is a snapshot of our team.
Jacob Mason
Founder
Jake’s creative roots lie in the music scene of Los Angeles where he first started out as a session player and working as a sound engineer on world tours. A move to the UK for a role with Apple then led to roles at some of the world’s largest branding agencies, where his passion for building great brands was born. Over the years Jake has worked on over 100 property and hotel brands. Jake’s passion lives in concept and experience creation.
Carmela Pia
Co-Founder
Carla’s passion for creating unforgettable moments started at a young age. Growing up in the restaurant and hospitality industry there was always a singular focus on how a service should make a guest feel. After studying International Business with a focus on the luxury sector, she then moved on to work closely with the founder of the UK’s fastest growing tech start-up, for leading fashion brands and Scotland’s largest creative agency. She later joined Jake to craft some of the newest International hotel brands.
Let's make something memorable.
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Clients