The travel industry continues to adapt to reflect new global values and priorities, as travellers are seeking more purposeful and enriching experiences. Eco-conscious accommodations, community-focused tourism, and wellness retreats are becoming increasingly popular, allowing people to prioritise their wellbeing while giving back and doing good.
While in 2024 some travellers embraced a more spontaneous and adventurous mindset, exploring more international, 'bucket-list' destinations and travelling for sporting and music events, others stayed closer to home but focused on self-care.
01-20 delve into some of 2024’s top travel trends.