Lights, Camera, Vacation: Exploring the Boom in Film Tourism

Film tourism, also known as "set-jetting," is emerging as one of 2025’s most influential travel trends. Audiences are increasingly inspired to visit the real-world locations that bring their favourite film and TV shows to life. According to Expedia’s 2025 Travel Trend Report, two-thirds of travellers now note film and TV as key influences on their travel choices, an increase of 16% from the previous year. The charming streets of Emily in Paris, sweeping landscapes of Yellowstone, and even the hidden highlands of The Traitors, are taking tourists to new destinations around the globe.

01-20 explore the rise in film tourism, its effect on local areas, and the shows having the biggest impact.