A new members club to converse, connect and recharge.

At the heart of Manhattan, blocks from major landmarks like the Empire State Building and Madison Square Park. But also on the border of Bryant Park, a place where New Yorkers gather, take pause and find a moment of calm in a city that’s always on the go. This was a hotel bar with potential for so much more. We created a new private member’s club, a truly local collective, deeply rooted in its neighborhood. While its sixth floor location atop the Park Terrace Hotel provides striking views of the park and across the central Manhattan skyline, we also wanted to bring the surroundings inside. From the nature-inspired interiors to the cocktails crafted using local ingredients, we take every opportunity to spotlight our New York neighborhood, and curate exclusive partnerships to encourage members to explore the spots that define this area. This is Branch.