A family-run hotel that hosted guests from Pavarotti to Maradona to Julio Iglesias to the most famous Matadors. As time went on the hotel lost its sparkle, with all the stories of that bygone era trapped in photographs in the back office. During that time the city of Bilbao had gone through an industrial revolution and the arrival of the Guggenheim brought a cultural one too. It was time for Ercilla to have their revolution. We uncovered all the stories of 70’s Bilbao and brought it back with a hint of glamour, and the energetic Basque passion that is synonymous in the region. We created an all-inclusive member’s club with rooftop views of the entire city and an enviable event’s programme inspired by the historic Txoko clubs within the city. This is a hotel with an authentically glamorous Basque experience you won’t have anywhere else.