Time forgets no one, and Via Veneto is no exception. Taking a look at her today she seems to have lost her sparkle, her shine, like a faded actress whose fans have moved on to someone else. But giving up is not in her nature. Via Veneto awaits its Second Renaissance. The cinematic pulse of La Dolce Vita has not yet disappeared, nor has Veneto's legacy died. We wanted to create a destination which stood for a Roman Reawakening. A depiction of a lifestyle which epitomises chaos, colour and endless godereccia. Where the extravagance of the golden years is still felt and the layers of history in the city's very fabric is not ignored. This was where the rest of the world turned to, where the term “La dolce vita” (the sweet life) was founded. Hotel Alexandra brings back this effervescence; glamour, chaos and a hint of debauchery in an authentically Roman way.