Imperial Riding School
Hospitality
Austria
6.1.24

An unconventional story of formality

Project Information
Vienna is traditionally associated with its slower pace of life, rich history, classical music and tranquillity. However, our hotel location tells a different story. Landstraße has a bohemian vibe, home to the creative community juxtaposed with numerous embassies. An area undergoing a process of rejuvenation and an exciting place to be. Our building also plays with the quirks of the neighbourhood, reinventing itself over the years from a palace, a riding school, an old cinema and a bus station. The Imperial Riding School has all the stature and nobility of regal Austria, but, like the unconventionally charming neighbourhood in which it sits, it sets aside just enough space to say the unexpected. This is an unconventional story of formality.
Services

Brand Strategy
Brand Identity
Brand Activation
Brand Experience Design
Interior consultancy
Photography
Website design and development
Print collateral design

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