The Counter
Hospitality
United Kingdom
Complete

The Counter - the essential gathering space at Club Quarters Hotels.

Project Information
The Counter coffee counter and lounge spaces are located within every refurbished Club Quarters hotel. Club Quarters core message involves providing everyday moments of comfort to their guests, and for every city dweller that also means coffee. We wanted to create thoughtfully designed spaces where guests could enjoy specialty coffee, roasted on premise by a friendly barista. To do that we teamed up with Origin Coffee Roasters and created lounge spaces for guests to enjoy their brew, catch-up with friends or have a quick business meeting. It soon became the essential gathering space at Club Quarters Hotels.
Services

Brand Strategy

Brand Identity

Brand Activation

Interior consultancy

Photography

Print collateral design

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