An identity based on a playful irreverence

White Rabbit Projects identifies, funds and grows best-in-class hospitality businesses. As well as creating them independently. Responsible for Lina Stores, Island Poke, Kricket and more we created an identity that represents their ability to support and accelerate growth in hospitality. We reworked White Rabbit’s visual identity, inspired by keywords such as structure, authority, precision, and playful irreverence to create a neutral platform to communicate the strong and stable foundation they provide for all investments. A platform and identity that the brightest talents with the most ambitious ideas in hospitality could trust, and a showcase of their detail-driven and considered approach to all projects.